Direction, Art Direction, 3D Design+Animation
.//Screen Ireland - IDENT//.
Agency: Boys+Girls
I was approached by Boys+Girls in Dublin to work on the brand design for Screen Ireland creating a few pieces that would support their content at various stages including print.>>
Before we got to the final piece we had an intensive exploratory process where we tried to find the right look and feeling as if all this was happening at a dark cinema room.>>
Screen Ireland's focus is THE STORY, so we started applying our studies and explorations to a storyline concept where the various screen formats present on the logo align to form a film strip or time-line. >>
At this stage I started experimenting with motion and rendered a few shots to put together the first rough cut of the full piece. This was an extremely organic process, at this stage we were not even 100% sure how long the final piece was going to be. This is just one of the many iterations until we got to the final one.
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We've also created a few assets to sit at the top and tail of clips or footage allowing Screen Ireland to brand any piece of film, television and content.
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Print and digital assets were another side of this project that I couldn't have done without the help from Filipe Goulão. We had to deliver hi-res print assets as well as formats for Web and Social.>>
Check Barry Smith's (brand designer on the project) case study >> here
Direction + Art Direction + 3D Design and Animation
++ Mário Domingos
Compositing + 2D Animation
++ (...)
2D + Print prep.
Sound Design
Agency
++ Boys and Girls
Client
++ Screen Ireland
