Direction, Art Direction, 3D Design+Animation
.//Screen Ireland - IDENT//.
Agency: Boys+Girls
![](https://cdn.myportfolio.com/bd62907fe6890f4d15dc196807f0d546/88fbefb9-3c46-490b-b51b-5c00e5617478_rw_1200.png?h=757e89142ab339d552359f8d6970a61c)
I was approached by Boys+Girls in Dublin to work on the brand design for Screen Ireland creating a few pieces that would support their content at various stages including print.>>
Before we got to the final piece we had an intensive exploratory process where we tried to find the right look and feeling as if all this was happening at a dark cinema room.>>
![](https://cdn.myportfolio.com/bd62907fe6890f4d15dc196807f0d546/18f7ba37-8ebf-4a30-98e1-68b96beb8563_rw_1920.jpg?h=e93a902214e5c832ba56cbc192533226)
![](https://cdn.myportfolio.com/bd62907fe6890f4d15dc196807f0d546/3566bd47-8338-41a3-855c-1106c43d7740_rw_1920.jpg?h=d09a6d4289fc64c7c4b8b0ab44fc21b9)
![](https://cdn.myportfolio.com/bd62907fe6890f4d15dc196807f0d546/31862eba-bfbc-4b41-9379-e65fadf5880c_rw_1920.jpg?h=dc146ae46f9b9775b741c37ca588d27f)
![](https://cdn.myportfolio.com/bd62907fe6890f4d15dc196807f0d546/04457b45-3d6e-4101-a9d7-aad3436bd137_rw_1920.jpg?h=225d57942604339d16c7cca378adaecb)
![](https://cdn.myportfolio.com/bd62907fe6890f4d15dc196807f0d546/8664fbbd-c731-4edc-ae0e-9b1fd2d6757c_rw_1920.jpg?h=2cb8e1da05d8feb934834be904a0f5dc)
![](https://cdn.myportfolio.com/bd62907fe6890f4d15dc196807f0d546/a7504dd7-da5d-4be7-98c4-c27c192a19cb_rw_1920.jpg?h=3706008edec79683de29c32f3805ce50)
![](https://cdn.myportfolio.com/bd62907fe6890f4d15dc196807f0d546/4512a48a-8d8c-4105-95bc-2e43bfabaf2d_rw_1920.jpg?h=6675c51e3256820c36ed79091676b328)
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![](https://cdn.myportfolio.com/bd62907fe6890f4d15dc196807f0d546/c4d9a842-d306-48ba-9c95-a5d07bb4dcb1_rw_1920.png?h=606a4799398afb0355444c2cfce260d5)
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![](https://cdn.myportfolio.com/bd62907fe6890f4d15dc196807f0d546/f4a75e4f-74c2-465b-a9fa-3f406e559ce1_rw_1920.jpg?h=747994f587d86da317c87fae7bbd6209)
Screen Ireland's focus is THE STORY, so we started applying our studies and explorations to a storyline concept where the various screen formats present on the logo align to form a film strip or time-line. >>
![](https://cdn.myportfolio.com/bd62907fe6890f4d15dc196807f0d546/4af64bf0-0a43-41fb-94fc-c39d0b4bf84f_rw_1200.gif?h=a0e6717f792c1494fe915180cafc6845)
![](https://cdn.myportfolio.com/bd62907fe6890f4d15dc196807f0d546/15a342c0-58bb-462b-971e-09d60068f6e5_rw_1920.jpg?h=eff7f9958f80f369218227cfab393e21)
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![](https://cdn.myportfolio.com/bd62907fe6890f4d15dc196807f0d546/22e4b195-e2ca-4e00-854b-5beaa2446cbe_rw_1920.jpg?h=ca93f7fc9827bf9b29ec4cf49da963ff)
At this stage I started experimenting with motion and rendered a few shots to put together the first rough cut of the full piece. This was an extremely organic process, at this stage we were not even 100% sure how long the final piece was going to be. This is just one of the many iterations until we got to the final one.
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We've also created a few assets to sit at the top and tail of clips or footage allowing Screen Ireland to brand any piece of film, television and content.
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Print and digital assets were another side of this project that I couldn't have done without the help from Filipe Goulão. We had to deliver hi-res print assets as well as formats for Web and Social.>>
![](https://cdn.myportfolio.com/bd62907fe6890f4d15dc196807f0d546/be47d71c-de60-4174-b172-3aeb4f368aa3_rw_1920.jpg?h=a3ea3d9c5fe0b63989c6912e0c32722b)
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![](https://cdn.myportfolio.com/bd62907fe6890f4d15dc196807f0d546/52b2cc5c-ef37-4c95-9454-05d2b63af2cb_rw_1920.jpg?h=37f33efa2994e404aabc7ea692ca18d3)
Check Barry Smith's (brand designer on the project) case study >> here
Direction + Art Direction + 3D Design and Animation
++ Mário Domingos
Compositing + 2D Animation
++ (...)
2D + Print prep.
Sound Design
Agency
++ Boys and Girls
Client
++ Screen Ireland
![](https://cdn.myportfolio.com/bd62907fe6890f4d15dc196807f0d546/fd9c83e3-3907-4691-b49b-6857e3523b01_rw_1920.png?h=ed3248673187b097e48da17ce9a87f67)